I do, it's true. Sadly this past semester I had to give my giant box away... Anyhoo. A new marketing campaign, big box guerilla marketing, and I like it! A Dutch creative agency, Ubachswisbrun JWT actually took lifesized boxes, printed pictures of mini coopers on them, and then left them on the street... Personally if I had seen one it would have found its way to my house. The agency took its idea from a Paris City Transit Authority ad that ran back in 2004 claiming that one new bus would be on the streets everyday.
I just hope the driver can see...
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