In this competitive market even young children know that it's time for change. Seth Godin writes an interesting post about the power of good marketing. He has created a quite interesting hypothetical situation. Two little girls, and two different lemonade stands. I'm sure many of us as children had ventured into the business world by putting up booths in the road. Mine was a quaint little home made bracelets and necklaces booth; co-owned with my best friend at the time Lisa. People drove buy and occasionally we would get costumers who would pick out something and buy. Simple strategy, good location, good prices, two little girls.
But what if you weren't forced to pay anything. The concept of an "every thing's free" shop. You could go in there pick out what you liked and left without leaving a cent. But that would just be rude really, after all someone did take the time to open the shop and of course you don't want it to go out of business. So, you leave what you can. That's exactly what a little girl did, but with her lemonade stand. Simple, a tip jar, freshly squeezed lemonade, and a nice smile. Payment? It's up to you. It's like the MET in New York, you don't have to pay anything if you don't want to; but a donation is always appreciated. And I don't know about you but I would feel mad bad if I didn't give anything. Actually I'd probably apologize if I couldn't donate the full amount and just gave like a dollar...
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