Bruce Nussbaum recently went to South Africa, yay for him, where he discovered Nando an 800 restaurant global chain that started in South Africa. This is something that started out as a local business and quickly grew to becoming world wide! But, Rob Brozen, the owner of Nando, told Nussbaum how he wanted to keep his chain as localized as possible; he does not want to become Starbucks. Nando uses a special sauce called Peri Peri made from local chilis, and they also like to keep their restaurants having a homey feeling; the art that decorates the walls is all made by local painters. Nando is very much about creativity and it would like to keep that, even as it grows.
They even have fun commercials!
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