The company specializes in healthcare, lifestyle and lighting. It focuses on merging technology and design to create products, which help improve the quality of life. Philips is a leader in cardiac care, acute care, and home healthcare, as well as, energy efficient lighting and new lighting applications. Philips wins 50+ awards each year and has a client base that includes 60 Fortune 500 companies.
This is a big company, but this company tries to focuses on their demographic. So, if they being a project, they start by focusing on the people their project is targeting. They get to know their buyer. Because this company is so large, with “116,000 employees in more than 60 countries worldwide,” they put a point in trying to diversify their team. The backbone of their company consists of over 400 people from over 35 nations. They have 7 main studios in Asia, Europe, and North America.
Philips wants to give people what they want and what they need, all in one. The picture below gives an example of such products.
A child who would usually be afraid of going to the doctors and getting all sorts of exams done will be comforted be the drawing on the wall and the same drawing being projected on the ceiling. The child is comfortable, and the job still gets done.
This company realizes the power of design and tries to use that power for good. “High Design is a practical approach to design that helps to create commercially successful products and solutions that support people in accomplishing and experiencing things in natural, intuitive ways.” It wants to make products that are natural to people. Things that you could just be accustomed to and because of this you would think to yourself, how did I ever live without it.
Their design teams incorporate people from different fields of study, such as philosophy or ergonomics, not just design, because they want to understand people, and make them happy.
They also focus on creating projects that are sustainable; their designs try to be earth friendly. The company even has a specialized force called “Philanthropy by Design.” This branch helps non-profit organizations by donating skills and programs, and they develop humanitarian propositions that address both social and environmental issues.
Every since its beginning stages in the 1920s Philips has produced an array of different products and it kept that trend. In the 60s Philips created their design bureau which focused on all the different products by them selves. Philips has grown to be a strong global brand and will maintain that status if it sticks to its principles, best addressed by the CEO Stefano Marzano:
“Business and Design need to find a common objective that lies beyond the present, beyond the temporary – a goal that goes beyond a single transaction or a specific product. Together they need to take responsibility for leading us away from mediocrity and to connect not just at a commercial level, but at a higher level, as well.” – Stefano Marzano, CEO, Philips Design
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